“Marketing is no longer about the stuff that you make, but about the stories, you tell!” – Seth Godin.
If your stories are just about your products and services, it is not really considered as marketing. The twenty-first-century successful marketing tactics are about giving yourself the power to make your stories bigger and better. This is where the absolute wonderment of ‘digital marketing’ comes into play. And if you are looking forward to setting up an established business in this increasingly saturating trading landscape, the first wise move is to be aware of the idea, purpose, and the entire target of using digital marketing.
What is Digital Marketing and How does it Work?
Digital marketing is a term that you must have come across if you are a dweller of the twenty-first century. The term primarily refers to the advertising of products or services with the help of advanced digital technologies on a virtual platform. The marketer can use several channels and mediums to advertise the products and/or services and reach out to consumers via different digital devices like mobile phones, tablets, computers, i-pads, etc.
Starting from content marketing, content automation, search engine optimization (SEO), search engine marketing (SEM), influencer marketing, campaign marketing, e-commerce marketing to social media marketing, digital marketing encompasses endless facets today. Be it any size or category of business, small to large-scale organizations are becoming highly dependent on digital marketing infrastructures and strategies.
The Significance of Digital Marketing in the Present Times
Technology is unified with our pragmatic race of daily life more than ever before. If you take a magnified look around, more and more people are getting involved in buying and selling products online. Be it in any industry or domain, the rise of digital business is ever-growing and is taking over the present market significantly.
Nearly everything in the twenty-first-century business world is ruled by the entity of digitalization. No wonder the time we are living in is named as the ‘Era of Digitalization.’ And thus, if you are trying to make the cut as a business owner in the present century business landscape, digital marketing is the most immediate and easiest way to reach out and connect to your audiences and customers.
Digital Marketing – an integral part of today’s marketing strategy
Digital marketing is gold to individuals who have been able to understand its importance today. If you didn’t know how your competitors are managing to lead ahead of time with immediate evolution in their businesses, now you know there can be just one secret behind it. Digital marketing is a proven approach followed by countless brands that have gained success in a short period of time.
In fact, digital marketing is the reason behind the success stories of young professionals in today’s business industry as well. It has several advantageous angels and acts as a one-stop solution to help you launch your business successfully or even uplift your ailing business. Digital marketing is swiftly replacing most of the traditional forms of marketing because it is not only cost-effective, time-saving, target-based, and measurable, but also offers highly engaging ways of influencing the customer psyche. It has extended opportunities for all kinds of business operators to add an edge to their business with minimum capital, time, and struggle.
If you take a closer look at the current business and marketing scenario, most recruiters lookout for digital proficiencies in applicants. Not only this, but many corporates nowadays are stepping ahead to invest in training their existing employees on digital marketing. The reason is apparent, and it is the value that the field of digital marketing holds.
Hence, it is indeed a wise decision to learn the art of digital marketing and precede your business aptitude by leaps and bounds. However, unlocking the full potential of digital marketing requires appropriate and adequate skills and knowledge, and it can only be gained with the right kind of guidance and training.
Digital Marketing skills for Management Students
It is not always about what you have to offer but what the industry is looking for. Digital marketing is one such domain where there still exists a huge gap between the demands of the industry and the skills of professionals. As per a recent survey, there is more demand for digital marketing professionals in developing nations in industries like IT, engineering, architecture, media, and others, but there are not as many skilled digital marketing professionals to cater to the demand.
Moreover, the fast-paced technological advancement is further carving out new developments in the digital marketing sector. Reskilling has thus turned out to be an indispensable element to strengthen career possibilities for professionals. This is the reason why digital marketing is swiftly taking over as a blooming career domain not only for management students but also for established professionals.
An excellent opportunity to enhance and hone your digital marketing skills is to pursue the PGDM program at JIMS Jaipur which includes comprehensive Digital Marketing training. We at JIMS, welcome ambitious and enthusiastic minds who are ready to become the change they want to see in the future of the ever-advancing corporate world. The diligently designed curriculum of our PGDM Program includes a Digital Marketing course with highly industry-centric and relevant fields like marketing mix, social media management techniques, search engine optimization, branding methods, content creation, analytics, and much more.
The program is designed for professionals to redefine their roles and responsibilities and prove their marketability to the industry. Our program is also ideal for budding entrepreneurs or business managers who are looking forward to reaching a new level of success in their careers.
Digital marketing is such a vast field that it extends ample scope for learning and exploration to its pursuers. It is a highly attractive field for those who are looking for a perfect balance between a lucrative career and job satisfaction.
Today, digital marketing stands as one of the most outstanding platforms with learning opportunities for creative minds. It gives you a platform to showcase your versatility, innovative bend of mind, and imagination, and at the same time, earn lucratively from the same. There is so much to learn and explore like search engine optimization, search engine marketing, email marketing, social media management, content marketing, and much more that there will never be any dearth of opportunities to keep learning and keep growing.